Employment

BRANDUP
Contract Content and Brand Strategist August 2020–present

Hired to help BrandUp’s diverse roster of clients shape their content strategies, grow their audience/client bases and build revenue • Brainstorm with and guide clients to conceptualize and hone their brand narratives • Copywriting, website creation, social media • Contributing to BrandUp’s own brand strategy as well as scaling the company’s copywriting and brand strategy offerings

HELIOTROPE • DOJA • FORMA RESTAURANT

Freelance Content and Brand Strategist Feb 2018–present

Hired to help startups shape their brand strategies, grow their audience, customer and client bases and drive sales and revenue • Brainstorm with and guide clients to conceptualize and hone each company’s brand narrative • Copywriting, website creation, social media

SUNSET MAGAZINE
Travel and Style Editor July 2019–June 2020

Hired to bring Sunset to a broader, younger audience and to grow both brand awareness and revenue in the travel space • Conceptualized and executed both digital and print editorial strategies and managed budget for Sunset’s Travel and Style sections • Created new Style section online and in print to expand Sunset’s diversity in both content and talent • Collaborated with Digital Director to define overall digital strategy and improve SEO across all sections • Researched, wrote, assigned and edited original content for both print and web • Coordinated with marketing and sales teams to create custom content and drive revenue, ad sales and creative partnerships within the travel space • Attended off-site sales meetings to secure new business • Worked closely and strengthened Sunset’s relationship with brands across the travel and outdoor space, including representing Sunset at the Outdoor Retailer trade show • Curated and led a live panel discussion at Outpost Trade, an outdoor industry trade show event, on Building A Better Travel Experience • Editorial lead on all aspects of the July/August Camping Issue • Conceptualized, project managed, and executed three-day camping photo shoot incorporating talent (human and canine), product, food, and vehicles

TIME OUT GROUP
Global Travel Editor July 2017–January 2019

Hired to conceptualize and execute a travel content plan on a global scale in more than 400 destinations, including both in-depth travel packages in 25+ major cities and SEO-led travel content in 375+ destinations worldwide • Coordinated with Global Editor in Chief to define content strategy and budget • Created editorial guidelines for all travel content as well as flagship features for staffed cities • Found, assigned to and edited content from reliable freelancers in 200+ national and international cities • Coordinated with editors on Time Out teams in cities across the world, including project management of company-wide travel content pushes and global, multi-city features such as 50 Best Things to Do in the World Right Now • Collaborated with marketing, sales, e-commerce and custom content teams to drive revenue, ad sales and creative partnerships in the travel space • Customized newsletter and social media strategies to promote travel content • Was tasked with special projects, both editorial (coordinated global content packages such as 50 Coolest Neighborhoods) and internal (created editorial ethics guidelines and trust indicators)

Editor in Chief, L.A. November 2015–June 2017

Managed a full-time staff of nine • Researched, wrote, assigned and edited original content for online publication • Oversaw the launch of L.A.’s quarterly print publication in October of 2016 • Conceptualized, assigned and edited each quarterly print publication • Managed budget and monthly edit slate • Responsible for all city traffic and social media targets • Contributed to global editorial initiatives • Coordinated with marketing and sales teams to create custom content and increase revenue • Represented the company on radio and television • Hosted live events • Under my leadership, the L.A. site increased its monthly traffic threefold from half a million to 1.5 million unique visitors, and the L.A. team launched a quarterly print magazine with a distribution of 75k

Editor in Chief, S.F. June 2015–April 2017

Researched, wrote, assigned and edited original content for online publication • Managed 10 freelancers • Managed budget and monthly edit slate • Responsible for hitting city traffic and social media targets • Contributed to global editorial initiatives • Coordinated with marketing and sales teams to create custom content and increase revenue • Helped transition the role to a local editor in April of 2017

Senior Associate Editor, L.A. June 2014–October 2015

Wrote and managed blog content and social media content • Coordinated with editors in other cities to create national content • Responsible for hitting target traffic and social media goals • Researched, built, managed and promoted large content packages • Editorial and photo coverage of live events • All duties listed under Associate Editor position

Associate Editor, L.A. August 2012–May 2014

Researched and wrote original content for online publication • Assigned and edited feature stories • Built all web content in content management system • Collaborated with Photo Editor to create compelling photo essays • Managed and edited Assistant Editors and interns • Maintained four major sections of the website: Music, Film, Travel, Sex & Dating • Conceptualized and executed new site sections: Weekend getaway guides and Sex & Dating • SEO research and gap analysis

OUTPOST TRADE
Freelance Public Relations July 2019

Hired to write compelling press releases regarding Outpost Trade’s flagship event in 2019

NATURAL HEALTH MAGAZINE
Associate Editor July 2011–August 2012

Researched and wrote original content for magazine and web • Assigned and edited department and feature stories • Conceptualized, researched, collaborated with nutritionists to write annual Good Food Awards story • Conceptualized and executed new front of book section “10 Ways to Go Natural” • Redesigned content and layout of Letters page

Research Editor June 2010–June 2011

Fact checked and copy edited all content • Researched and wrote original content for magazine and web

OYSTER.COM
Freelance Editor November 2009–March 2010

Researched and wrote original content for website • Created and managed hotel, location and wedding guides and databases

GOTHAMIST.COM
Editorial Assistant April 2009–October 2009

Researched, wrote and uploaded original content for the website • Traveled to location cities to research and photograph future content • Organized and managed editorial schedule • Organized and assisted at live events

 
MERRY JANE • VEGETARIAN TIMES • SEVENTEEN • TOTAL BEAUTY • REDBOOK • GLAMOUR
Freelance writer April 2009–June 2015

Education

COLUMBIA PUBLISHING COURSE, Columbia University, New York, NY Summer 2008
Six-week intensive course on all aspects of book and magazine publishing • Publisher of Skybox, mock sport travel magazine

NORTHWESTERN UNIVERSITY, Evanston, IL Class of 2008
Bachelor of Arts in Communication Studies with a minor in Psychology • Undergraduate Psychology Association | Photography/darkroom technique classes

Awards

Rising Star in Media Award, Folio, June 2017

Skills

Media trained for public appearances, radio and television | SEO optimization and Google Analytics | Intermediate Spanish, written and spoken | Digital and film photography